A car is bought every three minutes by someone using eBay on their mobile in the UK – totalling more than 175,000 vehicles sold every year – making motoring the third most popular mobile purchase.
Fashion is the top mobile purchase on eBay, with a pair of shoes snapped up every 15 seconds and a handbag sold every 30 seconds. Tech is the second most popluar purchase for mobile eBayers in the UK.
eBay has revealed that Birmingham is the top mobile shopping city in the UK, followed by South London, Sheffield, Nottingham and Belfast. The 21 per cent of cross-platform shoppers on eBay make up 44 per cent of total global sales, the company also said.
eBay forecast at the beginning of the year that the value of its mobile transactions in 2013 would be $20bn. It also revealed in July that it had seen 197m downloads to date worldwide.
Top 20 destinations
- Birmingham
- South London
- Sheffield
- Nottingham
- Belfast
- North London
- Leicester
- Peterborough
- East London
- Bristol
- Newcastle
- Manchester
- Cardiff
- Portsmouth
- Doncaster
- Coventry
- Derby
- Brighton
- Reading
- Chelmsford
Read more at http://www.mobilemarketingmagazine.com/content/car-bought-every-3-minutes-uk-using-ebay-mobile#4md5aFFEEZJadX0I.99
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/car-bought-every-3-minutes-uk-using-ebay-mobile#4md5aFFEEZJadX0I.99
The Mirror has relaunched its website using responsive design, managing to significantly condense and declutter its content for mobile browsers compared to those accessing via desktop.
Advertising currently running on the site when accessed using a mobile device is limited to banners for the company’s PaperPay app, while those using desktop will see a full takeover advertising Mirror Bingo.
The publisher has also revealed that its UK mobile traffic now beats desktop at every hour of the weekend, according to stats shared with The Media Briefing. On Sunday mornings, mobile’s share grows to 73 per cent of traffic, while weekdays see mobile traffic plummet as workers move back to their desks.
Trinity Mirror is currently pushing its credential's as a free online newspaper, aiming to fight off its main rival The Sun, which has moved behind a paywall. The Sun does not have a mobile-optimised website. Trinity Mirror made a pre-tax profit of 2.5 per cent in H1 2013, reaching £49.3m, although ad revenues declined by 12.6 per cent to £132.1m.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/mirror%E2%80%99s-mobile-traffic-reaches-73-cent-weekends#d00OyigUl1iXR39r.99
Following our roundup of the key features and user numbers of the most popular messaging apps around the world, we’ve gathered together some more detailed stats shared with Mobile Marketing by Onavo.
Gender and age
Using messaging apps, perhaps unsurprisingly, is a slightly more female-slanted pursuit than male, with highest usage among women seen on MessageMe, KakaoTalk and Snapchat. Men are slightly more likely to use Skype and Viber, while WhatsApp is an even split.
Messaging apps are nearly all most popular among 25 to 34-year-olds, particularly MessageMe, LINE and KakaoTalk. Snapchat was the only app that bucked this trend, being most popular among 18 to 24-year-olds, who take a 39 per cent share of the app’s global iOS audience. The most popular app among 55 to 64s and the over 65s is trusty Skype. Usage of MessageMe among 55 to 64s was the only instance where where activity exceeded those aged 45 to 54.
US, UK and Canada compared
When comparing the usage of messaging apps by iPhone users in the US, Canada and the UK, the largest stat is that WhatsApp is used by 49 per cent in the UK – the highest reach of any app in any of the countries we looked at. In contrast, it reaches just 12 per cent of US iOS app users. WhatsApp is followed rather distantly in the UK by Skype at 22 per cent reach and Snapchat at 21 per cent.
In the US, Snapchat has the greatest reach, used by 26 per cent of iOS app users, followed by Skype on 21 per cent and Facebook Messenger on 17 per cent. This is the only time Facebook Messenger appears among the top three – and it has only been downloaded by 19 per cent of Facebook users worldwide.
In Canada meanwhile, Skype edges into number one, with 22 per cent reach, closely followed by Snapchat, with 20 per cent, and WhatsApp on 18 per cent. Across the three countries, Skype enjoys the most consistent reach in all countries.
WhatsApp is a success - whatever its limitations
WhatsApp is clearly hit and miss, with a number of limitations, including a lack of voice calls, but does directly link in to Skype if both have been downloaded. That’s probably why, worldwide among these three apps, 44 per cent of WhatsApp users also using Skype as well. Viber supplements WhatsApp’s service for 28 per cent of users. Just 23 per cent of Skype users also have WhatsApp.
Whatever WhatsApp’s limitations, among messaging app users on iOS worldwide, it is present on 99 per cent of handsets it Spain, along with 96 per cent in Hong Kong, Columbia and Argentina, showing it has achieved international fame.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/going-ott-messaging-apps-stats-roundup#Kc1J7muol4QBaLe8.99
We've taken a comprehensive look at the features of some of the most popular OTT apps worldwide, which will be followed by an article which takes a good look at who's winning where, using data shared exclusively with Mobile Marketing by the analytics firm Onavo.
Facebook Messenger
Platforms: iPhone, Android and BlackBerry
Started: August 2011 after buying group messaging startup Beluga
Facebook created the Messenger app so chats with friends were just one click away, rather than having to load up full-fat Facebook. But in practice, having the two running in tandem is proving unsuccessful. Especially as your Facebook messages were already just two clicks away.
Today, just 19 per cent of Facebook’s iPhone users worldwide also have the Messenger app. Facebook shut down and integrated Beluga’s group messaging, location sharing and mapping functions into both apps, but group chats in particular are better signposted in standard Facebook. You can message friends of friends in both apps, but can’t yet, despite claims in its blurb about Messenger, message handset contacts via Facebook or send SMS messages using the Android and iOS handsets we tested.
Users of either app can Bing search for pictures to send to friends, as well as adding photos from their phone, can take a picture and record audio. You can make ‘free calls’ – warning that data charges may apply – and provided your friend has linked Facebook with their handset. Which is by no means everyone. If this spin-off was intended to create a new revenue stream, namely around in-app stickers, which works well for other messaging services, then the plan has gone awry. Although paid-for stickers are yet to go live, a shopping basket on Facebook proper indicates where purchases will be made, which already contains some freebies to get people hooked. But this is feature that hasn’t yet made it to Messenger.
KakaoTalk Messenger
Platforms: Android, iOS, BlackBerry, Windows OS, Bada
Started: Launched by South Korean IT company Kakao in March 2010
Although the company initially focused on South Asian markets, the app in now available ‘anywhere in the world’, with translations into English, Spanish, Chinese (simplified and traditional), Indonesian, Japanese, Thai, Turkish, Italian, French, German and Portuguese. It reached 100m users worldwide in July.
Users can make free calls, including to groups and with ‘fun voice filters’, send messages to anyone else with the app, including celebrities, with users able to group chat to an ‘unlimited’ number of people. You can also add appointments and schedule reminders, share videos, photos and voice notes.
The company has created a wide range of monetisation opportunities, including a sticker and themes store, where in-app purchases go up to $3, its own free games, which are linked to and downloadable from the relevant app store, with a host of in-app purchase options here too. KakaoTalk is certainly big in South Korea, with 95 per cent reach for iPhone users. It has nine per cent reach in Japan, three per cent in Hong Kong and two per cent in China. Outside of Asia, however, the app appears to have had little impact.
LINE
Platforms: Android, iOS, Windows, BlackBerry, Nokia Asha, Windows, Windows 8 or Mac
Started: Created by South Korean internet content provider NHN Corporation in July 2011 to help Japanese people communicate after the earthquake there
LINE claimed 200m users in July this year, and along with 71 per cent penetration among iPhone message app users in Japan, is used by 46 per cent of those people in Hong Kong, along with 44 per cent in Spain. It also has a significant presence in Latin America. LINE supports free calls on iPhone and Android to app users. Other handset users can get LINE on their Windows, Windows 8 or Mac computers to access this feature. Users can have group chats with up to 100 participants.
To get started in the LINE shop, you have to purchase the virtual currency, which starts at £1.49 for 100 and goes up to £32.99 for 3,400, plus 1,000 bonus coins for spending your cash on nothing. Coins can only be spent on the operating system they were bought on. It also uses banner ads in its apps to advertise new stickers that people can buy.
Similarly to Kakao, LINE offers simple, free ‘match three’-style games to download in-app with paid-for bolt-ons and the opportunity to play with other users to earn rewards. It also has a number of other proprietary apps, including LINE Camera, LINE Card and LINE Brush. LINE is going beyond messaging to creating an in-app social network of its own with its Timeline feature.
Skype
Platforms: Windows 8, Windows and Windows tablets, Mac, Linux, Windows Phone, Android phones and tablets, BlackBerry, iPhone, iPad, iPod, Kindle Fire, Skype-ready phones and TVs, Playstation Vita
Started: 2003, bought by eBay in 2005 $2.5bn, before Microsoft finally bought the platform in 2011 for $8.5bn
Skype offers free instant messaging, terrible emoticons and Skype-to-Skype video or voice calls in its ad-supported, free version, along with international calls at cheap rates. The premium, ad-free version, charged at £2.99 per month, offers group chat and unlimited calls to a region of your choice.
Skype had a 34 per cent share of international calls made last year, up from 13 per cent in 2010, but is no doubt facing stiff competition.
Snapchat
Platforms: iOS and Android
Started when: September 2011 at Stanford University by a group of students
Snapchat is a photo and image sharing app, a residing place of the #selfie, where users also have the ability to add text and imagery to their masterpiece before sending to other app users, as well as groups of users. The key USP of Snapchat, and potentially the reason it’s been adopted by so many young people, is that the images have a time-limit and then disappear from both the sender’s and receiver’s phone.
Controversy has swirled about whether the images really disappear from existence after this, and the team explained last month: “If you’ve ever tried to recover lost data after accidentally deleting a drive, or maybe watched an episode of CSI, you might know that with the right forensic tools, it’s sometimes possible to retrieve data after it has been deleted.” Essentially confirming that any compromising images are not gone-gone. People have also been known to take a quick screen grab before the message self-destructs.
Although the team was nearly laughed out of the classroom when they pitched it to classmates, it received $13.5m in funding back in February and a further $60m in July. The app doesn't have a price tag for users or any ads yet, but does have an $800m valuation 'pre-money'. The founders are working on using the platform for product teasers and flash sales. It had 8m US users back in May but is also doing very well in the UK and Canada.
Viber
Platforms: Android, BlackBerry OS, iOS, Series 40, Symbian, Bada, Windows Phone, Microsoft Windows, Mac OS, and a Linux version is in development
Started: 2010 in Israel
Viber has spent the last three years waging war directly with Skype and has made significant effort to make itself available across an equitable number of platforms. Although the company has not yet reached the same heights, its CEO revealed in May that it has passed 200m users. Viber enables voice calls, group messaging, doodles and recently localised its service into 16 languages and added desktop platforms.
Neat USPs of Viber include the ability to share your big-fingered masterpieces on Facebook, as well as a handy quick reply function via a lockscreen takeover. Viber also enables users to transfer calls from its desktop to mobile apps if you are on your way out the door. The company doesn’t currently generate revenues but will, like KakaoTalk and LINE, start to sell messaging stickers this year. The company has received $20m investment.
Whatsapp
Platforms: Android, iOS, BlackBerry OS, BlackBerry 10, Series 40, Symbian and Windows Phone
Started: 2009 by Yahoo veterans Brian Acton and Jan Koum in California
Although more limited in functionality than some of its messaging competitors, currently offering instant and voice messaging, some loveable emoticons, audio, image and video sending, this is by far and away the most popular messaging app among iPhone users in the UK. The company’s CEO has always come out hard against ad-funded services and offers his app free or a year before charging $0.99. It reported more than 300m active users in August, with 325m photos shared each day.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/going-ott#GHzDhx755VYG4szu.99
O2 has unveiled a range of tariffs and a few perks that it will offer come the big 29 August 4G switch on, although the operator appears to have struggled to match Vodafone’s fanfare.
O2’s 12-month 4G SIM-only packages start at £26 for 1GB of data - that’s one less than Vodafone’s opening deal - and go up to £36 a month with 5GB of data. Vodafone’s top SIM-only plan offers 8GB for £36. Additional bolt-ons will cost £6 for 500MB and £10 for 1GB from O2.
Standard 4G plans include the opportunity to switch your phone at a whim, called O2 Refresh, and for a 24-month contract, prices start at £22 a month for 1GB of data and go up to £37 for 8GB. There are 'additional charges' for the different devices on offer of between £10 and £25 per month - so people will end up paying upwards of £32 per month for the cheapest 4G plan. O2 says it will have 10 handsets to choose from, Vodafone has just three, with neither currently offering 4G on iPhone.
If people sign up quickly for an O2 Refresh contract of 3GB or more, they will get additional free data for the duration of it. Existing O2 customers that don’t have a 4G handset but want to upgrade will get 25 per cent of the contract buyout cost paid by O2. O2 customers can also trade in their old device for up to £300. Vodafone says it will knock 75 per cent off the remaining contract charges if people have an iPhone 5, Samsung Galaxy S3 or a Galaxy Note 2 and want to upgrade.
O2 hasn’t managed to secure the launch partnerships that Vodafone has – which include Sky and Spotify. It does however offer 12 month's free access to O2 4G Tracks, with music and video from the top 40, as well as Priority Sports content. The company has also secured a deal with Gameloft for O2 customers to play some popular mobile games without using up their data.
O2 customers also get free access to 9,000 O2 wi-fi hotspots and can sign up for Priority Moments. O2 will launch 4G for pay-as-you-go customers before the end of the year.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/o2-reveals-4g-tariffs-and-perks#ArWvYk5BZeCJoVUS.99
Telefónica has signed a global deal with Evernote to give its iOS and Android subscribers free access to the productivity platform for a year, which usually costs $49, starting with customers in Brazil.
In a deal brokered by the operator’s innovation arm, Telefónica Digital, the operator hopes to offer the app to 250m subscribers in more than 20 countries in the coming months. This is likely to include all of the markets where Telefónica operates, except for Germany, where Deutsche Telecom already sealed a deal with the productivity company.
This is “one the first of many things Telefónica is doing to differentiate its service,” said Wayne Thorson, VP of global partnerships at Telefónica Digital, speaking to Mobile Marketing from California. A deal that “wouldn’t have happened” without the existence of such a body within Telefónica operating at the heart of the Valley. These kinds of partnerships are being created, he said, to take the operator “beyond connectivity and help innovate in different ways to move beyond the challenges of being an operator.”
The smartphone penetration in Brazil was 36 per cent in January of this year, according to Nielsen, with the Evernote deal likely to be a sweetener for those yet to come on board. Likewise, a legion of hooked mobile productivity fans in this fast-growth market should be very attractive to Evernote.
Telefónica has 76.2m mobile subscribers in Brazil, and although Thorson could not reveal exact figures for smartphone penetration, said the country had been chosen because adoption is “climbing a curve at a rate that no one has ever seen before. Decreasing prices of entry for smartphones, giving many people their only access to the internet, plus the rapidly growing middle class and economy, make it a perfect storm for smartphone penetration.”
He said that the customer relationship with Vivo, Telefónica's Brazil operation, is a lot deeper than those seen in EU, as fewer than 40 per cent of people have official financial relationships. “You mobile phone is your connection to the digital world here, which means mobile marketing via operators is used by a wide margin to get things done."
For Evernote, he said: “This deal allows people to try the very best version, the premium version, which will become very sticky, and introduces it to people who might not have trialled it on their own.” Thorson called the company a “unicorn” of the digital world, “there’s no on like them” he added.
“If you believe the future is the digital meeting the physical, this deal puts us into a place to not just benefit now, but lays the railroad tracks for the ecosystem of the future. We’re really playing chess by working with these guys.”
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/evernote-goes-free-250m-telef%C3%B3nica-customers#myQ8wgzTfDezzrM6.99
Vodafone has announced that it will be launching its 4G network on exactly the same day as rival O2, revealing a range of tariffs, benefits and milestones in a bid to outdo its fellow operator.
Although it has only promised a London launch on 29 August – compared to O2’s additional Leeds and Bradford – is says it will have 12 more cities live by the end of the year, where O2 pledged 10. After London, launches in Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield are expected from Vodafone before the end of the year.
EE, O2 and Vodafone have all promised 4G coverage for 98 per cent of the UK population, with EE committing to the end of 2014, Vodafone to the end of 2015 and O2 not yet venturing a date. While O2 limited its detail on customer deals, Vodafone has fully outlined plans for its 24-month, 12-month and SIM-only 'Red 4G-ready' payment options.
All Vodafone Red 4G-ready plans come with either Sky Sports Mobile TV or Spotify Premium, plus unlimited calls and texts. They also have unlimited data for the first three months, followed by either 2GB, 4GB or 8GB per month – double the standard allowance on Vodafone's standard plans. Vodafone's 24-month plans start at £34 with a handset, while 12-month plans start at £52.
Anyone on a standard Vodafone Red contract that has a 4G-ready device can upgrade for £5 to get Spotify Premium or Sky Sports Mobile TV, double the amount of data and get 4G access. Customers who have a 4G-ready device can get SIM-only deals from £26 a month for 12 months, costing £3 more than EE’s lowest deal, while offering 2GB of data and the free perks for six months, before a charge is added to their plan.
Vodafone is also offering a range of 4G tablet plans, starting at £31 per month for the eight-inch Samsung Galaxy Tab 3, or the Sony Xperia Tablet Z at £37 per month.
Vodafone spent considerably more acquiring its spectrum than O2 - £802m compared to £550m - which it says is down to buying both low-frequency for going further and working better indoors, as well as high-frequency spectrum, giving it greater capacity in densely populated urban areas.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/vodafone%E2%80%99s-4g-showdown-o2-29-august#MvgpXmPybOxWLx7g.99
Open Fundraising, an ad agency that works exclusively with charities, found itself in a perfect storm three years ago. Just as mobile was becoming the personal communications platform of choice for consumers, the government said that it wouldn’t tax mobile services and operators agreed that they were keen to give as much as possible to charities seeking a new form of revenue here.
This, with the fact that "no one else was doing the same thing", meant Open Fundraising found itself in the position to help its clients use the mobile channel to increase giving and open up communications with supporters. “We didn’t set out to be a tech company – we did this because no one else could,” says James Briggs, creative director of Open Fundraising.
“Out of nowhere came a really amazing payment system, with a response mechanism for traditional media,” he says. “We thought, ‘wow, what would happen if we tried this out for someone we work with?’. We took out a full-page ad for Christian Aid in the Guardian’s Saturday magazine explaining that every 45 seconds a child dies of malaria and asked people to text ‘net’ to donate.
“The initial response prompted us to try the same in other papers and then on trains and other places where people are hanging around with phones in their hand. This is how we can be sure that people use their phones while they’re on the toilet,” he adds. “Before we knew it, we had thousands of new donors all putting their hands up and saying ‘I want to help children dying from malaria’.”
Premium-rate hangover
As a new form of giving, the effort was not without its challenges. The hangover from the heady days of Crazy Frog meant all SMS campaigns were regulated by the PhonePayPlus trade body, which specified a mandatory STOP opt-out. “But for charities”, says Briggs, “this was not a good message. It was like we were saying ‘we don’t want you’.” Briggs headed down to meet PhonePayPlus with the head of individual giving from UNICEF – which has been “blazing a trail” in mobilising the third sector – to put the case for an alternative system.
PhonePayPlus agreed to change the rules so charities are exempt from having to communicate STOP every month and can instead give the option to SKIP a gift rather than cancel. “We were excited to test that system,” he says. This messaging system is now used by 18 of the top 20 UK charities.
How big is this opportunity?
As early as 2010, explains the company’s MD, Tim Longfoot, the Red Nose Day campaign processed 250,000 donations online, 750,000 using the traditional telethon mechanism, while 4.2m people texted their contribution. Today £150,000 worth of donations pass through Open Fundraising's Mobilise platform each month and within a year of its launch, the agency expects to have taken more than £1m in mobile gifts. Longfoot says the value and volume is doubling each month too.
“70 per cent of what Open does is still writing to older people,” he says. “The reason we’ve seen such extraordinary growth in our mobile operations is because it’s easy. On the same device that money is taken, communication is overseen. People actually read texts; no one reads corporate charity emails. And the option to skip puts the control firmly in the hands of the donor.”
Donors text back
Open Fundraising ran a campaign for Breakthrough Breast Cancer as part of Breast Cancer Awareness Month, to "put health information into purses and handbags". The integrated campaign started with print ads to request information, which was fulfilled with a phone call and followed by monthly reminders to help women follow the advice. “Then we started receiving text replies from women whose lives had been touched by cancer. We were surprised by this, and then we realised we really shouldn’t have been,” Longfoot says. “This is a really personal interaction on exactly the right platform.”
So what about other types of mobile communications? “We are not here to sell you an app," says Paul de Gregorio, head of mobile with the agency. "That might change as smartphone connections get faster, but SMS is number one for us on mobile today. Simon Cowell knows just how powerful text and TV is. Mobile blurs on and offline, traditional with newer channels."
Making activists of Middle England
“Our Friends of the Earth bee campaign – where you text ‘bees’ to give £3 and receive bee-friendly flower seeds as a thank you – proved that we were creating activists in 'Middle England', not just ‘bored young people’, as had been one accusation,” he says. “People also criticise this as ‘armchair activism', but it’s exactly the same thing whether you are approached in the street or respond via text to a print ad. In fact, smartphones actually make giving into a mass market.”
“We’re an ad agency using all the marketing tricks to achieve good things," he adds. "I like advertising – so to be able to do it for good is just amazing. This is the future of where fundraising and change will happen.”
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/spotlight-open-fundraising#MrTtv2jmX1BRVUVi.99
3 has reported a record £1bn revenue for the first half of 2013, with operating profit more than tripling from the same period last year, up to £86m from £26m.
The company has added 697,000 customers during this time – 168,000 of them in Q2, 2013 – with many opting for the operator's all-you-can-eat 3G contracts.
Revenue from calls, texts and data reported in the company’s H1 earnings remained flat at £667m – despite CEO David Dyson revealing in June that data usage per person had increased from 1.1GB to 1.8GB every month - but handset revenue increased 30 per cent to £321m in H1.
In a bid to offer greater transparency, 3 has changed the way it measures its customer base, for the first time counting only active accounts used in the last 90 days, of which there are 7.5m, as opposed to the number of people registered with the company in total. This might give the impression that the operator has lost 1.7m customers since it reported Q1 results in March – but these are likely to be prepaid customers who are no longer using their SIM.
Going 4G
The UK’s newest mobile operator, which struggled from 2003 until 2010 to turn a profit, will be shifting its attention to using 4G spectrum allocation by the end of this year. “We’re on track to launch in Q4 and we will offer 4G at no extra charge,” said Guy Middleton, head of corporate communications at 3. “When we switch on our 4G network well over a million of our customers will already have a 4G device, so they will get automatic and hassle-free access in 4G areas without the need to change plans or SIM cards. Everyone on 3 with a 4G device will be able to enjoy our 4G services as we roll out the network across the country to add capacity to what is already the UK’s fastest 3G network.”
The company says its dual carrier 3G network is already 100 times faster than it was when it launched in the UK and claims that its customers might already see speeds in excess of 20MBps. Ofcom considers speeds above 6MBps as a 4G experience. 3’s CEO stated in June that the operator is looking to ensure it has enough capacity rather than headline speeds when its 4G service goes live.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/3-go-4g-q4#1QMoJgblFZDXKdkl.99
The Sun’s digital content is now behind a paywall, costing subscribers £2 per week after a trial period of two months’ access for just £1.
The Sun’s website – which isn't optimised for mobile browsers – along with its apps can now only be accessed by paying subscribers. A spokesperson confirmed that the company’s apps will still offer ad placements to advertisers looking to reach its audience behind the paywall.
The digital package can be accessed on iPhone 4 plus or Android handests running version 2.3 and above, but Sun+Goals football content and Sun+Perks offers require iOS6 or Android 4.3 to work.
Print readers can also be part of the fun if they collect 20 unique codes from the newspaper, which will grant them a month’s access to Sun+ across desktop, mobile and tablet.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/sun-erects-digital-paywall#SUZEfG5tDrSpumdJ.99
O2 has announced its 4G switch on date, with London, Leeds and Bradford the first cities to be covered when the service launches on 29 August. Having spent nearly a full year becoming increasingly overcome with fatEEgue, O2’s announcement could not come a moment too soon.
But it is clear that the second operator to go live with superfast broadband has a lot of catching up to do – EE has already signed up 500,000 customers and its network covers 55 per cent of the population. After launch, O2 has promised 10 more cities by the end of the year: Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester and Edinburgh.
Although O2 has announced plans to match EE’s commitment to reach 98 per cent of the population - and has highlighted that its valuable 800MHz frequency will ensure the service works ‘both indoor and outdoor’ - the company has not yet ventured a deadline for this. EE has pledged to reach 98 per cent of people by the end of 2014, and owns 36 per cent of the country's total 4G spectrum compared to O2's 15 per cent.
Tariffs will start at £26 per month – most likely a SIM-only, 500MB-data option akin to the £23 option EE introduced in May - with pay-as-you-go and business packages on the way. EE already has 2,000 UK businesses, including the likes of Renault and Ikea, on its books.
In a clear drive to differentiate itself, O2 has announced a mystery live launch performance at the Shepherd’s Bush Empire to coincide with the switch on, with early-bird ticketing on offer for its Priority Moments customers. 4G customers will also be able to get a free, year-long music package when they sign up direct with O2.
O2 says it spent £550m to secure one of the highest proportions of the lowest frequency spectrum as it travels further and can move better through solid objects. Data usage by its 22.9m existing UK customers has already more than doubled in the last twelve months, the company said. EE, which formed in 2010 from Orange and T-Mobile, revealed it has 27.5m customers in its last earnings call.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/o2-4g-switch-29-august#bOOEGeCZ8ujVtR4b.99
Yahoo’s Q2 earnings call is something of a judgement on Marissa Mayer’s first 12 months in the job - as she took over as CEO almost exactly a year ago – but the mixed picture shows that much of the hard work is still to be done.
GAAP revenue stood at $1.14bn (£750m), a seven per cent decrease on a year ago, but on a brighter note, profits increased by 46 per cent to $331m, largely as a result of Yahoo's investment in Chinese eCommerce site, Alibaba. If you take revenues minus traffic acquisition costs (the money internet companies pay out to affiliates and other third parties who drive traffic to their sites), revenues are down just 1 per cent from $1.08bn to $1.07bn, and remain flat from the previous quarter. Yahoo's display revenue was $472m, a 12 per cent decrease compared to a year ago, and search was down nine per cent to $418m.
Reacting to the results, Karsten Weide, IDC's program VP of digital media and entertainment, told Mobile Marketing: "Yahoo's stock price has gone up by 70 per cent since Marissa Mayer took over, and that has made a lot of people happy. However, most of that growth was due the perceived value of Yahoo's stake in Alibaba. Alibaba will soon go public, and people think it is going to send a lot of money Yahoo's way, and theirs.
“In terms of Yahoo's core business, not much has happened that would justify this increase in stock price. Display advertising has been weak lately. For one, that's because a lot of display advertising now goes mobile, and Yahoo is weak on the mobile platform. For another, a lot of advertising agencies now want to buy advertising automatically and in this new, so-called 'programmatic trading' segment, Yahoo is weak, while Google and Facebook are strong.”
Acquisitions
Yahoo spent a net $1bn in cash for acquisitions during the period, $970m of this on Tumblr. Mayer counts eight buyouts, including Astrid, GoPollGo, MileWise, Loki Studios, Tumblr, Playerscale, Ghostbird and Rondee, plus Summly, although this closed late in Q1 and was announced in the previous earnings call. Eight of these had some mobile element to them, everything from the Summly news aggregator to Astrid’s popular productivity apps and location-aware gaming from Loki Studios.
“Generally, companies of their size are buying mobile start-ups - they need the talent, especially user interface and user experience, along with audience and ideas,” said Julie Ask, VP and principal analyst at Forrester. “Consumers' time is increasingly spent on mobile devices - whether a phone or a tablet or other. Yahoo and others who depend on ad revenue need large, engaged audiences there - not only for growth, but also to maintain a revenue base.”
While six of these 'acqui-hire' companies have closed and been rolled into Yahoo’s mobile teams out of NYC and California, including putting Summly centre stage in the new Yahoo app, Tumblr and cross-platform back-end gaming service Playerscale have remained intact, with Astrid, which had 4m users in September last year, to remain in operation for 90 days from 1 May.
Yahoo believes that the combination of Tumblr and Yahoo will grow its audience to more than 1bn monthly visitors from 300m in Q1. Although a great deal has been made of Yahoo’s aggressive acquisition strategy, totalling 12 for the first half of this year, Google has actually made almost 150 acquisitions in its 12-year history, compared to Yahoo’s 83 in 16 years.
Marcos Sanchez, VP Global Corporate Communications at App Annie, is positive about the work being done to change Yahoo's fortunes. “From all accounts, Mayer has been doing a great job of breathing life back in to Yahoo, from re-focusing, to improving company morale to revamping products with a definite mobile bent," he said.
“The mobile products have been streamlined and she's put a focus on usability, which is likely to be a contributing factor to the apps at least not losing ground. From an acquisition standpoint, don't forget, there are many reasons for an acquisition, and not just for a technology. Mayer has proven savvy even here, shuttering some, keeping a few alive, but maintaining teams that are focused on bringing yahoo back to its' glory days.”
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/analysis-yahoos-q2-earnings-and-meyers-first-year-ceo#pGVPFJh7WI2b55Gf.99
The Daily Mail has revealed that 19.9m people in the UK visit the MailOnline site from their mobile device every month, 46 per cent of its monthly web audience here.
According to figures shared exclusively with Mobile Marketing, 12.1m of those use the mobile web on their smartphone, with a further 6.1m using a tablet. The MailOnline for iPhone is its most popular app, the company said, with 2.9m downloads to date, of which there are 641,000 monthly active users and 310,103 daily visitors. On average, 40 visits are made to the app, with sessions lasting 12 minutes and 50 pages viewed.
The Android app has seen 1.1m downloads, with 460,000 monthly users and 147,024 coming back daily. The iPad app has been downloaded 1.4m times. It has 174,000 montlhy users and 42,593 daily users.
The Daily Mail Group has announced a new Sunday edition of its iPad app, called the Mail on Sunday Plus, which will form part of a weekly subscription package or be offered as a one-off purchase. It features re-formatted Sunday magazines You and Event plus more sport, interactive TV listings and 30 puzzles. A seven-day Mail Plus subscription will start at £9.99 per month. Google Play and Kindle users will also see their subscription costs brought in line with iOS users.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/half-mailonline-uk-readers-are-mobile#loSytwzWJthm7g6w.99
“Banks are terrified that Amazon will be a formal bank,” Deborah Perry Piscione - Silicon Valley entrepreneur and author of Silicon Valley Whispers - told her audience at an event at the London School of Economics. “Amazon knows how its sellers are doing at any given moment at any given day.” She said that applying for a loan with them, therefore, could happen in just six questions.
Piscione spent the early years of her career working in national politics and the media in the US, reaching both Capitol Hill and the Whitehouse. On moving to Silicon Valley, at a time when Google was just starting to take shape and Zuckerberg was merely a topic of conversation, she found a culture quite different to the corporate world she was used to. “In Washington, we were indoctrinated into this cult that you withhold information and don’t share it,” she told an audience of students and entrepreneurs at LSE.
“Silicon Valley was a land completely of the unknown. It took me a long time to realise what made this place so unbelievably unique. It is incredibly open and you have to get used to information sharing - often sharing with direct competitors because they can help validate your platform or product.”
In her book, Piscione discusses what makes the culture of Silicon Valley so different. She said it’s the kind of place that can take a 23-year-old Mark Zuckerberg seriously because, unlike the hierarchies of Washington or London, people there don’t care about your age, gender or the colour of your skin. “The perception is that you’re smart and what you’re building is growing really quickly.”
Unlimited vacation and intropreneurialsm
She highlighted Google’s Campus, where you can get a haircut, see a doctor and even get your car’s oil changed, as an example to other businesses around the world. “So you’re not thinking about all those other tasks that bog you down on a daily basis. Netflix gives its employees unlimited vacation time. How do you motivate people based on valuing them?”
There is also a culture of intropreneurialism, exemplified with the story of Youtube, where its founders were working at PayPal during the day and then on the platform, which started out life as a dating site, at night. And, unlike in Europe, people are allowed to fail. In fact, it might mean they are taken more seriously. She added that there is nothing more important than what is going on in HR. Focusing on people makes a “greater difference between success and failure overall.”
Comparing Silicon Valley to London, and not without highlighting the better weather and outdoors lifestyle, she said: “Traffic in London has just gotten worse and worse.” She suggests scattering work hours around rush hour to ensure staff are less stressed and so more creative.
The Valley’s close links with Stanford, which was founded in the 19th century with a commitment to ensure that students, faculty and professors had a connection with the local community, as well the university’s great support for the next generation, have set it apart. The heritage of VCs, the opportunity to build relationship and the supporting infrastructure, likewise. “VCs do everything possible to make that entrepreneur a success.” But its bubble-based economy, Piscione said, tends towards get rich quick rather than value creation which means: “VCs have huge pressure on them to get a quick ROI.” She said she believes platforms like Kickstarter are changing the funding game but highlighted that Silicon Valley has the support system, the networks and the people to make it more likely that a business can succeed.
Failing national education
But, while the Ivy League prospers, she said that primary and secondary education, as in the UK, is not doing a great job of preparing its young people for the jobs of the 21st century. California is 48th out of 50 states in terms of spending per pupil. “I’m not sure Silicon Valley has the answer on that front.”
An audience member highlighted the latest draft of the national curriculum, which will now prioritise advanced IT from an early age. “Computing is not even the future, it’s the here and now. There has been a massive shift in the economy but the education is not giving kids, particularly girls, exposure to STEM subjects. It takes effort and really thinking outside of the box in not continuing to do things you’ve done over the last 50 years, but asking what are you going to do over the next 50 years.”
She highlighted that PayPal founder Peter Thiel has now started his own fellowship programme, which encourages young people to opt-out of college. On the issue of working visas, she added: “We certainly have to stop educating people at MIT, Harvard and Stanford and then sending them back home.”
IP issues
Asked about growing concerns around intellectual property, Piscione highlighted that Cisco spent $59m (£39.7m) last year defending their patents from “patent trolls” and suggested the need for a new international governing body on this. While many complain that the stealing only goes one way, she also pointed out that eBay “kind of copied a company out of China. Who takes it on, I don’t know – that’s got to be the conversation and the dialogue.”
Will Apple really have the next new new thing?
Asked about the future of some of Silicon Valley’s most prominent companies, she said: “There’s lots of conversation in Silicon Valley around will Apple have that next generation – what that new new thing is?” On the current ubiquity of services like Facebook and Google, she said: “You can’t imagine it being in your life - I just got a smartphone not long ago - you continue to resist and then can’t imagine life without it. But there will definitely be something else after Facebook and twitter – and soon.”
Piscione questioned how much tech we really need, and whether younger generations will suffer from burnout, although she did highlight support from some in Silicon Valley towards biotech. She also warned against focusing on whether it’s web 2.0 or mobile: “because they’re all in there, we now need to look to continue to diversify our economy.”
Written for Mobile Marketing Magazine and published here:
http://www.mobilemarketingmagazine.com/content/%E2%80%9Cbanks-are-terrified-amazon-will-be-formal-bank%E2%80%9D#Q1zC3BL6d06YlRTA.99
Last week’s news that a host of high profile investors have contributed a record $25m (£16.4m) seed funding for mobile payments startup Clinkle has certainly caused a stir in the industry.
While everyone from banks, operators, retailers, payment providers, OEMs, and of course consumers seek to benefit from the innovation going on, could mobile payments end up being something of a mythical El Dorado city of gold?
Traditional players are joining forces in some areas and appear to be thinking creatively, but do they have the agility to succeed? And what chance do startups have in taking a share of an industry which is set to be worth $235.4bn (£153.8bn) by the end of 2013?
I spoke to two mobile payments specialists, Michael Nuciforo, futurist and former head of mobile at RBS and Australian bank ANZ, and Roy Vella, ex-PayPal and Visa Europe exec, about the current state of the market. Both now work as consultants advising major players in the mobile payments space so we asked them who they think ultimately wins in a crowded market like this. Does the market own the customer, or will consumer choice prevail?
Truth or crap?
While a lot of noise is being made from vendors selling ‘the next big thing’, both men urge caution. “We need to distinguish between the truth and the crap,” says Nuciforo. “When we look at what’s happening in the market, the first thing you have to understand is that a lot of the announcements that you see are purely that, they’re not necessarily fully functioning services.”
Although consolidation may help, Vella doesn’t see this happening any time soon: “I think money’s going to get more fragmented not less. The idea that there’s a winner in mobile money is just PR.” And as operators, banks and payment providers continue to carve up their customers, Vella adds: “This ‘we’re going to own the customer and that’s going to be forever’ is ridiculous. That’s never going to happen again. It’s now as easy to move as a touch of the finger.”
Initiatives from the biggest names in the payments industry have been slow to start or are yet to take hold but Nuciforo is betting on the banks, at least in developed markets: “Joint ventures like Weve really have to rely on coming together and trying to attack the market as a group because if they were to do that on their own, they would have no chance. But success really depends on regions and market sophistication. "In Europe, the UK, the US and parts of Australasia, I think the banks stand the strongest chance from the perspective that they have the opportunity to come together, which a lot of them still haven’t yet,” says Nuciforo. “Most importantly, payments are driven by the fact that your salary is paid into a bank account."
Vella takes a more critical view of these traditional players. “The banks and the operators are both trending towards commodity utilities. They’re just a central clearing house for data. The one who’s going to win is the one who provides the most convenience for the customer at that time for that particular transaction. "But it could be any brand. It could be Tesco. It could be Virgin. It could be Apple. People have brand affiliations that they like and if that brand offers them service and convenience and value, that’s what they’re going to use.”
Middlemen will lose out
He sees the traditional customer-merchant relationship coming back to the fore. “I think merchants and consumers are going to connect directly in as many cases as possible,” Vella says. “The losers are going to be the intermediaries like Visa and Mastercard who are trying to connect the dots between two individuals. That clearing system in the middle is not required anymore. If they’re not worrying, they ought to be."
In the US, the likes of Walmart, Target and Gap have come together as the Merchant Exchange to seize on the energy of mobile payments. Vella points to the potential of closed-loop merchant systems: “The most successful mobile money implementation in the developed world today is run by a coffee shop. Starbucks is holding $1.5bn in balance. Coffee that’s been purchased but not even drunk yet. “What we all forget because we weren’t born then is that payments used to be run by the merchant. In the 40’s, 50’s and 60’s, they outsourced payments to Visa and Mastercard and now they’re going to insource them back.”
He sees this as a key time for shoppers to reassert themselves. “Consumers are definitely flexing their power in terms of transparency and understanding the market. They are going into retail stores now and bringing their phone with them and they know exactly the price of the item in front of them, globally, in every currency and they know how well it performs. I know what I know, and what everyone else I know knows, and what everyone they know knows," he says.
The future is Square
So what of the weekly announcements from mobile money startups? Nuciforo is sceptical. “It is difficult to see a big player emerge though there is a lot of interesting tech coming out. Eventually I see a huge amalgamation of all these startups; some of them will die off, some of them will be bought.” Vella is more keen. “The future is Square [Wallet]. I don’t touch anything. I walk in and I walk out. I don’t want to touch my phone, I don’t want to touch my wallet. That’s the world we’re going to live in.”
Both point to biometric as the next battleground. In Nuciforo’s native Australia, where the futurist usually looks for consumer trends yet to hit the UK, his former employer ANZ bank is already investing a huge amount in fingerprint cash machine. He says the next step for this would be fingerprint payments.
NFC, a key element of the Weve Wallet to launch mid-2014 is a pet hate of Vella’s. “One, it’s not fast and two, nobody cares,” he said. “The difference between swiping, chipping and pinning and almost touching a reader – nobody cares. That’s not important. No value has been added. "Eventually maybe it’ll be biometric - the whole Minority Report thing - we are not far from that."
Written for Mobile Marketing Magazine and first published here: http://www.mobilemarketingmagazine.com/content/goodbye-visa-hello-fingerprint-payments#GAyGfT9ZvJLsIImV.99
