Friday, 23 March 2012
The Internet Advertising Bureau revealed their full year UK mobile ad spend figures and confirmed what many of us knew already. From the sheer number of phones (53% penetration), to the increase in mobile internet users (now 24.6 million), the percentage increase of visits to retail sites (from 2.6 to 8.2 in a year), to 1 in 8 clicks now coming from mobile – it is becoming increasingly embarrassing for the brands who haven’t yet ‘done it’.
Given that Google now attracts more revenue than all US newspapers combined, we were not surprised to see that instead of creating a paywall, the UK newspaper group, the Johnston Press, is concentrating on digital advertising, and a new, increasingly mobile audience. The Daily Mail, the newspaper the British public love to hate (but definitely must read!) not only won best newspaper at the British Press Awards, but also overtook the New York Times to become the most visited online news site. No subscription required.
Just as we are starting to see a shift, with newspapers finally facing up to the digital future, a report from Pew has begged the question ‘Could Facebook swallow up the Washington Post?’. We’ve seen a lot of social news recently, and a lot of buyouts by the big tech players. Never say never.
Everybody’s favourite new app ‘Draw Something’ sold this week for $180 million. As an app that got 1 million users in just 9 days, compared to the mighty Facebook’s 9 months, many were crying that they’d moved too early. But an app in the market today is almost incomparable to a Facebook of 2004. With hundreds of cheeky developers quick to emulate success, there would have been a few ‘Scribble me this’ type copies before the month was out, so they probably counted the pennies correctly.
Despite a UK budget that was mostly revealed beforehand, and delivered a blow to the elderly, middle-income earners, and those at the bottom – everyone really- the UK makes the highest percentage of GDP from digital of all the G20 nations. The so-called ‘Internet Economy’. Although that might be impressive, check out the world’s biggest employers. Yikes.
From mighty armies, to those with former glory, our favourite underdogs RIM are being outsold by Apple in their native Canada… It’s getting hard to watch.
Don’t watch. Draw!
Written for Somo and first published here: http://www.somoglobal.com/news/our-week-in-mobile-iabs-uk-mobile-ad-spend-google-newspapers-and-draw-something/
Posted by Kirsty Styles at 13:08
Friday, 16 March 2012
So, SXSW created a lot of buzz, but unlike the other big shows this year, it is more of an incubator for ideas and about forming new companies than doing the big reveals. We were very pleased to see that they have FINALLY developed Instagram for Android, and have touted that it’s better than the iPhone version. Which is rare!
There was a distinct lack of Apple alternatives in an audience full of tablet users. Although these are the tech guys, this is pretty telling of the wider problem. Today Nokia became the next player to suggest that they might be working on a competitor. Good luck.
While we were there, perhaps one of our favourite start-ups, a blogging site founded by a boy in his bedroom in Scotland made front pages in the UK as it is reportedly being sold to CNN for $200 million. From humble beginnings, Mashable’s owner Pete Cashmore has become the Brad Pitt of the blogosphere. Probably beyond every geeky kid’s wildest dreams. But why not?
Despite little more than gimmicks coming from the event, you could get a worse job than one that involves you meeting people, partying and having dinner. And the subject of gainful employment was actually the thing that spurred the most controversy at the trade show – ‘Homeless Hotspots’.
BBH hired people who were sleeping on the streets of Austin, Texas, to wear wireless routers, giving connectivity to the wealthy and, fully-homed audience. At the very least it sparked controversy, which I’m sure it was designed to. But hearing that a man, Clarence, who lost his house during Hurricane Katrina, was one of those who’d been recruited, was really saddening.
Although highlighting the plight of homeless people to a rich crowd might not have been one of their aims, it certainly gave us something to think about upon leaving one of the world’s most indulgent cities.
Written for Somo and first published here: http://www.somoglobal.com/news/our-week-in-mobile-sxsw/
Posted by Kirsty Styles at 12:54
Sunday, 11 March 2012
The Southbank Centre never disappoints with its speaking events, and the Women of the World Festival 2012 really was excellent. On Sunday I attended three incredibly interesting debates, with a host of esteemed speakers.
Panel 1: ‘Margaret Thatcher - Feminist Icon?’ was bound to stir the emotions of a liberal left crowd...
Natasha Walter – author of the New Feminism
Dame Ann Leslie – journalist and pundit
Laura Liswood, co-founder and Secretary General of Council of Women World leaders
Chaired by Women’s Hour’s Jane Garvey
Dame Ann outlined the general mood when Thatcher was leader of the opposition:
Girlies can’t hack it
She changed that
China – leader of the opposition
She is the real thing
Our job was to manage gentle decline
Interim for the grand old gents
Throw people overboard when they don’t fit
She didn’t like women
Sexual magnetism – get men to switch
Sex appeal – she did it with Gorbachev
Charisma – personality
Should feminists be allowed to have sex appeal?
She was everything we raged against
Brace the bass
Shop the city
She thought market principles were the values by which a society should be run
Changed the way people saw women and power
Weren’t allowed to be competent
You could break through the barrier – could go all the way
Lower-middle class, it was also a class thing
Despised by the elite and the leaders of the left
Barabara Castle – failed
Style of women leaders
Men are judged almost totally on policy/politics
How everyone else dealt with her
When tasked with interviewing all 15 living women PM/Presidents, Thatcher said: “come back after you’ve met all the others”.
Great trait for a leader
Make things knowable to people
If I can balance my cheque book
Life isn’t fair
Justify by principle and argument, then put it across
Women would always take men into consideration, that’s the difference
Only ‘o’ in a room full of ‘x’ – take on their traits
Backlash against women in power?
Authoritative and competent women
Hard for women to own authority and competence
Women are afraid – apologise for being there, not allowing themselves to own the authority
Playing the feminist dingbat is great
Terrible – personal qualities, mockery and judgment on appearance
You don’t have to be gay to be a gay icon
Barbara Castle ‘it will make our jobs harder, but we can’t help but feel a thrill’
*** Death of Colvin
Life is more than fighting in the jungle
Opt out of that kind of rat race
Small, Independent entrepreneurial businesses drive the economy
Historically out of power groups represent change
Perhaps we need more self-indulgent female millionaires!
93% would vote for a female president
17% representation in congress
Norway – 50%
Benazir Bhutto – 0 in cabinet, 3 in parliament under sharia law
Women are not celebrated and respected
Women held to a different standard
Tolerance for mistakes is less
Panel 2: 'Money, Money, Money' - the need for women to be financially independent
Merryn Somerset-Webb, Editor-in-Chief of Moneyweek, author of Love is not enough and one of the stars of Superscrimpers
The FT’s Miss Moneypenney – Heather McGregor
Jill Shaw Ruddock, founder of The Second Half Centre
Chaired by Jude Kelly, Southbank’s Artistic Director and founder of WOW
75% of production
Women’s economic power would change political power in a massive way
Language of economics
How to enter debate?
Power that women have unrevealed within them – post-menopause
Fortune – independence
'Career advice for ambitious women'
0.5% interest - never lower since 1694
worst financial ever seen in the west
5 years – will only go up
‘My home is my pension’
Global finance, interest, property
Geared to global macro economic environment
Quantitative Easing – creating money
Prices go up
Currency value goes down
More expensive to buy things from abroad – inflation
Fuel up £4000 p/y
Plan for it
No such thing as politics - economics is politics
Political chaos/social unrest is only going to get worse
Plan to deal w/impact
Right to work and succeed and the home
60% of people studying MAs are women
women in 20s get paid more than men in 20s
20% FTSE 100
Money gives women freedom, key to feeling independent
Money is more important the less you have
2/3 pensioners in poverty are women
Half of all divorces are women 45 +
Instant gratification of credit cards
50 years old today – will live to 96
Save money for later years
Keep working as long as you can
children – 'cost centres'
11 years – head hunting
1. understand personal finances
interest rate/credit card?
Financial finish line
2. as important as reading
3. chartered accountant qualifications – sustainable financially, have to talk money
It was a woman, Blythe Mastery, at Morgan Stanley who created the toxic CDO
Variety of mortgage instruments
Good/bad debt together
Homeowners mean a less mobile economy
Incompetence – regulation
End of world capitalism
Government sponsored capitalism
Nearly 50% of UK GDP managed by government
Not much more in formally communist states
Herman Minsky – last stage – big government – only socially acceptable way
Do not borrow on your credit card
Whatever you earn – make it last
India – 1.3 million women co-op credit union
Top 10 Tips
‘Camp in my garden’
Do not open store cards
Good credit = clectoral roll, job 3 years
Pay off credit cards over 3 months
The best way to help the poor is to not become poor yourself
1 hour per week manging your finances
Responsibility to family and society
You can only change the world when you have money
Responsibility to create financial security for yourself
Housing market is not straight supply/demand supply of credit
Do your passion stuff on the side
Purpose greater than yourself
Give your life meaning
38 degrees, massive electricity transfers
4 million business in the UK - 0.5% greater than 100 people - 2% greater than 50 people
Panel 3: 'Mary Whitehouse – Prude or Prophet?'
Cosmo sex psychotherapist, writer and broadcaster Rachel Morris - gives you change-your-life sex advice
Baroness Helena Kennedy, QC
Dr Julia Long is an activist with the London Feminist Network and Object.
Chaired by Jude Kelly, Southbank’s Artistic Director and founder of WOW
50s and 60s – Lady Chatterley’s lover was banned
People are entitled to find out about stuff
Whitehouse was disturbed and aghast at the deterioration of morality, women were degraded and debased.
Women – sexually explicit in the way they behave and are talked about
Jacqui Smith/Claire short
Deposed – porn/expenses
You can close down sites
Link with slavery, violence, drug dealing
To do nothing is wrong
Underground – what healthy, positive sex looks like
Moralistic – Cliff Richard and MaryWhitehouse
Heroes of the sexual revolution
Both were partriarchal
Both control women
Or public ownership of women – the pill etc.
Late 70s – fems ‘we don’t want either of these’
Porn –subordinates women
Commodity to be shared
Prostitutues – from the Ancient Greek
Kind of education that meets the needs of a modern society
We have censorship at the moment
Learned about sex from porn, not from women
Afraid of standing up and staying something
More afraid of being attacked than standing up for each other
Absence of mutuality
Laws – censorship – not normal. Not acceptable
But desire, fulfillment, intimacy..?
Because of pleasure – torture
Porn – sexual violence – not complex!
Civil law – reproduction/restrict of consumption
Industry, lots of money from torture
The Sun – symbolic of a culture
How the image functions
“blokes don’t see women in porn as someone who has made a choice to do that”
Prolofication of sexual imagery
More slavery than has ever happened in humanity
Sex trafficking – porn – consequencesPrudes/closing down sexual options
Impact on young people's minds
Need to be active
We like to play with guns, drugs – established level of harm
Ban on Visa
Juries now don’t accept violence against women
Who was are as human beings
Children don’t know they have choice
Don’t suppress sexuality – no discussion about saying no
Friday, 9 March 2012
This week, as ever, has been a battle for hearts and minds among the big players in digital. Ahead of Apple’s big hardware announcement (more on that later!), Google revealed an overhaul of the Android Market, transforming it into Google Play and rationalising their assets under one roof, looking to cement a fresh start going forwards.
Last week at Mobile World Congress, Andy Rubin, Senior VP of Mobile at Google, told reporters about their increased tablet focus: ‘2012 is going to be the year that we double down and make sure we’re winning in that space’. Despite Android being the most popular OS on smartphones, the same success hasn’t come easily to their tabs. At this stage, there are few Android tablet apps, very few good ones, and they are difficult to find in the store.
The unveiling of the ‘new iPad’ on Wednesday brought with it nothing earth-shattering; evolutionary improvements including a higher-resolution Retina display, a bigger A5X processor, a better five-megapixel rear camera, and 4G LTE connectivity – which many countries, including the UK, do not currently have the infrastructure to support. Although it was definitely an anti-climax, the impressive screen capabilities will allow for further advances in rich media advertising.
Apple’s tablets have just over 60% market share globally, leaving Google’s Android OS struggling to compete in a saturated post-PC market. When the iPad was first released in 2010, Apple already had users educated in iOS. The iPad 2 brought the perceived necessary feature of a camera, and a flat back for typing, to what was already a revolutionary product.
Apple sold more iPads in Q4 last year than any computer manufacturer in the world sold PCs. Viewers of the press conference were surprised to hear a direct attack on Samsung’s devices from Tim Cook, as Apple has traditionally focused on its superiority rather than others’ shortcomings. Samsung was quick to issue a rather compelling response.
The iPad is likely, yet again, to be the fastest-selling piece of tech ever invented, with InMobi finding last week that 1 in 3 US mobile web users intended to buy it. It will hit stores across the US, Canada, UK, France, Germany, Switzerland and Japan on 16th March, perhaps the most ambitious part of their plan.
The simultaneous price drop of the iPad 2 will further choke competitors in the tablet space. Apple has also made a change to the App Store that now offers catalogues their own section, perhaps acknowledging the tablet’s impressive role in mcommerce, and once again demonstrating their market leadership. Given Windows 8 is now in beta, we are expecting Microsoft to level some kind of ‘screen agnostic’ solutions soon. The jury is still out on whether this is a feasible and viable competitor.
Apple has dealt another blow to Google, in the form of plans to drop their Maps service in favour of their own, just months after Google started charging businesses for use… It seems very difficult for other developers to overcome Apple’s dominance in the tablet market. And each tweak of services, from Facebook to Amazon, is an attempt to inch ahead in the great global tech race.
Written for Somo and first published here: http://www.somoglobal.com/news/our-week-in-mobile-google-play-vs-apples-ipad/
Posted by Kirsty Styles at 12:50
Friday, 2 March 2012
This year’s Mobile World Congress, the biggest meeting of mobile professionals held yearly in Barcelona, had record numbers of attendees, not least because this was the first time brands came along too.
There wasn’t a great deal in terms of new hardware releases, save HTC’s new smartphone that *whisper it* looks as good as Apple’s iPhone, if not better. Google’s Android stand seemed to be a hangover from their CES exhibition and Blackberry was yet again handing Playbooks out for free in a bid to get developers on board. Samsung is saving its big reveal of the new Galaxy S3 for an Apple-style launch event, while their S2 won Best Smartphone at the coveted GSMA awards.
But Facebook did finally made their big mobile advertising announcement, however, the ‘sponsored stories’ model, with little of the personalisation that they would be capable of, was something of a safe play.
Data privacy was a hot topic both at conference and at home. Helen @technokitten Keegan’s Heroes of Mobile World Congress held a fringe event with MEF and chaired by the notorious TechCrunch editor @mikebutcher, where top mobile execs, including our COO Carl @Uminski discussed the issue.
Google has found itself in hot water over the changes they have made to privacy settings, which the EU has now decided breach European law. This came just a few days after Path was found to be uploading all of their users’ content to its servers without permission, and US lawmakers, along with Apple, have kicked into action.
By this time next week, we should be in possession of our very own iPad 3. Despite the rather creepy invite, especially at a time when the media is a bit frightened that the big digital players are rooting through their bins, we’re keen to see what they have in store. And although it’s not clever to make predictions about Apple’s tech, we’re expecting a quad core processor, higher screen resolution and more RAM – as fast and as detailed as the tech allows.
Windows 8 is now in beta, and should be the first example of an OS that works smoothly across desktop and mobile. While advertisers might jump for joy at the prospect of developing across three platforms simultaneously, the usage patterns don’t lend themselves well to shovelling the same content from one interface to another. Just yet.
The rumour mill has started churning again for the release of Jelly Bean, Google’s fifth yummy instalment of the Android OS. If it’s anything like the ice-cream sandwiches, which were freely flowing at the MWC Google party, we can’t wait.
Written for Somo and first published here: http://www.somoglobal.com/news/our-week-in-mobile-mobile-world-congress-round-up-plus-galaxy-s3-data-and-jelly-beans/
Posted by Kirsty Styles at 12:46