This year’s Mobile World Congress, the biggest meeting of mobile
professionals held yearly in Barcelona, had record numbers of attendees,
not least because this was the first time brands came along too.
Google Android bot creates sparkly cases for MWC visitors
There wasn’t a great deal in terms of new hardware releases, save HTC’s new smartphone that *whisper it* looks
as good as Apple’s iPhone, if not better. Google’s Android stand seemed
to be a hangover from their CES exhibition and Blackberry was yet again
handing Playbooks out for free in a bid to get developers on board.
Samsung is saving its big reveal of the new Galaxy S3 for an Apple-style
launch event, while their S2 won Best Smartphone at the coveted GSMA awards.
But Facebook did finally made their big mobile advertising announcement,
however, the ‘sponsored stories’ model, with little of the
personalisation that they would be capable of, was something of a safe
play.
Data privacy was a hot topic both at conference and at home. Helen
@technokitten Keegan’s Heroes of Mobile World Congress held a fringe
event with MEF and chaired by
the notorious TechCrunch editor @mikebutcher, where top mobile execs,
including our COO Carl @Uminski discussed the issue.
Google has found itself in hot water over the changes they have made to privacy settings, which the EU has now decided breach European law. This came just a few days after Path was found
to be uploading all of their users’ content to its servers without
permission, and US lawmakers, along with Apple, have kicked into action.
By this time next week, we should be in possession of our very own iPad 3. Despite the rather creepy invite,
especially at a time when the media is a bit frightened that the big
digital players are rooting through their bins, we’re keen to see what
they have in store. And although it’s not clever to make predictions
about Apple’s tech, we’re expecting a quad core processor, higher screen
resolution and more RAM – as fast and as detailed as the tech allows.
Windows 8 is now
in beta, and should be the first example of an OS that works smoothly
across desktop and mobile. While advertisers might jump for joy at the
prospect of developing across three platforms simultaneously, the usage
patterns don’t lend themselves well to shovelling the same content from
one interface to another. Just yet.
The rumour mill has started churning again for the release
of Jelly Bean, Google’s fifth yummy instalment of the Android OS. If
it’s anything like the ice-cream sandwiches, which were freely flowing
at the MWC Google party, we can’t wait.
Written for Somo and first published here: http://www.somoglobal.com/news/our-week-in-mobile-mobile-world-congress-round-up-plus-galaxy-s3-data-and-jelly-beans/
No comments:
Post a Comment