The Mirror has relaunched its website using responsive design, managing to significantly condense and declutter its content for mobile browsers compared to those accessing via desktop.
Advertising currently running on the site when accessed using a mobile device is limited to banners for the company’s PaperPay app, while those using desktop will see a full takeover advertising Mirror Bingo.
The publisher has also revealed that its UK mobile traffic now beats desktop at every hour of the weekend, according to stats shared with The Media Briefing. On Sunday mornings, mobile’s share grows to 73 per cent of traffic, while weekdays see mobile traffic plummet as workers move back to their desks.
Trinity Mirror is currently pushing its credential's as a free online newspaper, aiming to fight off its main rival The Sun, which has moved behind a paywall. The Sun does not have a mobile-optimised website. Trinity Mirror made a pre-tax profit of 2.5 per cent in H1 2013, reaching £49.3m, although ad revenues declined by 12.6 per cent to £132.1m.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/mirror%E2%80%99s-mobile-traffic-reaches-73-cent-weekends#d00OyigUl1iXR39r.99