Monday, 18 February 2013

Gates: Microsoft’s Mobile Strategy “Clearly a Mistake”

In an interview with CBS, Bill Gates admitted that Microsoft’s mobile strategy was “clearly a mistake” and it didn’t allow them to "get the leadership” against companies like Google and Apple.

Asked about current CEO Steve Ballmer’s leadership, while Gates said he believed that lots of “amazing things” had been done in the last year, including Windows 8 and Surface, he admitted: “no, he and I are not satisfied”.

Having set out with the mission to have a “computer on every desk and in every home”, and succeeded, the company is still clearly banking on mobile to make sure it is now also in everyone's pocket. But is it too late?

Written for Mobile Marketing Magazine and published here:

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