The poll booth for the mobile age enables Qwanz app users on iOS and Android to vote in polls on their favourite topics, share the question with friends on social networks and even create a poll to add weight to their own cause. The polling app enables its users to quickly download for free and sign in with Facebook. I created a poll in minutes.
Become an opinion leader
Its competitors, which include Survey Monkey and Polldaddy, don’t offer the same range of functionality, including the ability to forward the results to the right decision-makers and an unlimited number of responses per poll. Users can earn badges for their participation and even become a Qwanz world opinion leader.
Like a good dating app, developers of something like this almost certainly need a critical and diverse mass in order to ensure the polling has impact. Qwanz says it is an independent platform without ties to any political, religious or ideological organisations. Its founder, Pierre Sernet, started the fine arts database Artnet.com, and doesn’t appear to have any sinister motives.
Qwanz also says it has a network of more than 20,000 journalists watching the results – although it is not clear how this has been achieved – but it certainly appears to be a good tool for hacks in a hurry. Is this more armchair activism or can it really make a difference?
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/spotlight-mobile-activism-qwanz-app