While SMS is still the most widely used messaging service both in the UK and the US, at 96 per cent and 92 per cent respectively, multiple messaging services are now used by 75 per cent of people across both countries.
Users of BBM send the largest volume of messages in the UK, an average of 110 per week, according to the survey done by Acision. SMS is second highest, at 75 message per week, Whatsapp at 74, with iMessage and Facebook Messenger on 64 per week.
Young adults in the UK, not surprisingly, send 22 per cent more than any other age group - 225 every week. SMS still rules in the US however, with 111 messages sent on this channel every week. Young people aged 12 to 18 send 150 texts on average every week here.
Most people message more than 24 people on average across all these platforms, with many seeing SMS as more appropriate for work and OTT for friends. Women also send more SMSs than men. Many of the 1,000 people asked in the US and UK say they prefer OTT because these apps have richer features, like confirmed deliver, speed and cost, which was particularly important in the UK.
On the launch of the results, Glen Murray, SVP and GM of Acision in Europe and Russia, took these results as another warning to mobile operators to up their game. “Operators have to be able to monetise five or six different things to compete today,” he said.
The research, perhaps necessarily, did not look at all of the OTT apps used in both countries, which have evolved to services like Snapchat, Skype and MessageMe.
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/18-25-year-olds-uk-send-225-messages-week#zcDjEpvkFd14ovTf.99