After its mobile traffic overtook desktop for the first time back in April, JustGiving has made it even easier for smartphone and tablet users to make donations to their favourite causes.
The JustGiving mobile website has been updated so it remembers donors’ credit or debit card details after their first donation. It is hoped that this 'one-touch' process will encourage repeat giving. The additional Gift Aid option has also been simplified to ensure more UK tax payers opt in.
JustGiving anticipates that by 2014, around 70 per cent of all traffic will come from mobile devices. Its Android and iOS apps will be brought in line with this at a later date, the organisation said.
“The way that people give is changing – more than ever, people want to give wherever and whenever they want, on any device," said Lee Marshall, product manager at JustGiving. "In a world full of distractions, it’s vital for us to continue to make giving as easy and intuitive as possible. Our next challenge now is to encourage mobile donors to give more, and more often, to their favourite causes.”
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/justgiving-just-got-easier-one-touch-mobile-donations#ZZYqYCV6iGb3Dd9S.99