AWARE Appoints Former News International Innovator

Ted Nash, a British entrepreneur who became the youngest person to get 1m downloads in the App Store back in 2008 when he was just 17, is leaving his role as head of digital product at News International to join lean start-up AWARE.

Joining the mobile agency as Director of Innovation, Nash will work alongside the company's founders, Elina Hedman and Andy Bennett, on business development and strategy, as well as looking at emerging products and technology. Now 21, Nash already had a number of viral app hits, including Fit or Fugly and Rack Stare, before joining News International to work on mobile properties including The Sun and The Times.

“I joined News Int to get a better understanding of how start-up life differs from working in a corporate, the politics and bureaucracy that comes with the territory, but more importantly, to help one of the world's biggest companies transitiion from a print business to a digital one." Of his appointment, Nash said: "I truly believe we have the ingredients needed to create a unique and exciting business. On top of this, it just so happens they are lovely people."

Although less than a year old itself, AWARE has just re-iterated its website. Elina Hedman, director, said: "Ted epitomises the same principles that we had when starting AWARE - working quickly, wasting little, releasing software as often as possible. We have an iOS based messaging service on its way - something that will really disrupt the traditional messaging paradigm."

Here's an interview we did with the company back in December.

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/aware-appoints-former-news-int-innovator