Monday, 11 March 2013

Oxfam and Coldplay Ask Scoopshot Users to Help End Land Grabs

Oxfam and Coldplay are asking mobile photographers to help create a crowdsourced music video using Scoopshot to call for an end to land grabs by governments, banks and other investors.

Scoopshot has a network of photographers in 170 countries who have been asked to show displacement in their lives by moving a personal object or task done in their home to somewhere unfamiliar. Coldplay's music video director, Mat Whitecross, will curate and stitch together the film and photography submitted via Scoopshot’s apps and Oxfam’s website to play alongside Coldplay's 'In My Place'.

The film will be launched in April as the World Bank convenes its annual Spring meetings. Campaigners say that the World Bank is in a unique position to change the situation as an investor in land and an adviser to companies on buying and selling land. This is the first time that Scoopshot’s crowdsourcing service has been used for this kind of campaign.

Oxfam's Campaigns Director, Ben Philips said: "Campaigning is all about putting yourself in someone else's place we know that when we unite and stand up against global injustice we can make a real difference"

Written for Mobile Marketing Magazine and published here:

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