Jadu has launched an app creation platform integrated with PayPal's Express Checkout to help charities create web apps that can quickly process tablet and smartphone donations.
Weejot was launched with the Alzheimer’s Society by Suraj Kika, CEO at Jadu, who demonstrated the platform. “It allows non-technical people to build apps in real-time," he said. "You can deliver to any device without app store approval. I've just built an app in one and a half minutes.”
The apps can help fundraising managers capture data on who is donating, where, using GPS, and why. They are responsive and adaptive to different screen sizes, including tablets, but don't work on older handsets. If charities have developers in-house, they can build their own custom templates, but as the platform is free for a year, and negotiable thereafter, it is designed to be used by chairities without large budgets. The platform is cloud-based and open source so any updates made by developers can be shared with the whole community.
PayPal currently has 123m users and enables people to pay on the platform without entering their card details. Using PayPal, charities can build in monthly donations so users can schedule payments like a DirectDebit. Although Kika said there were no plans to integrate with other payment sources, developers can wire in their own. The apps natively supports Giftaid.
John Lunn, global director of PayPal Developer, said that PayPal already has more than 300,000 not-for-profits collecting donations on its platform, processing $4.6bn every year, but only 3 per cent are currently coming from mobile.
He suggested that future applications could see charities have NFC tags or QR codes on street fundraisers' clipboards to make it simpler and feel safer to sign-up in the street. He also highlighted that by using PayPal Now, charities could take on-the-spot chip and pin payments using a mobile device with the chip and pin reader. “We don't want to interfere in someone's decision to do something by putting too much in the middle. Weejot Donate makes simple impulse things easy.”
Download, tweet and like
Users can download the web apps to their phone, whether that is singly, or as an 'app store' from the relevant charity. The charities can add in Twitter and Facebook automation so users can either communicate to others that they have made a donation, or like the Facebook page. They can also ask users to tell them why they made the donation.
Liz Monks, director of fundraising at the Alzheimer's Society, said that charities need to use technology in ways that suits the donor. She pointed out that during the recent Comic Relief campaign, more than 60 per cent of donations were made on mobile between 9 and 10pm.
Written for Mobile Marketing Magazine and first published here: http://www.mobilemarketingmagazine.com/content/paypal-and-jadu-launch-weejot-charity-web-apps